#LuftNachOben: Kampf gegen Budgetkürzungen in der Entwicklungs­zusammenarbeit

Creating a world without poverty, hunger and inequality

with Save the Children Deutschland

Save the Children Deutschland e.V.

coalition brand, content architecture, SEO strategy, website design


Together with Save the Children Deutschland, IKONUM has created a campaign against budget cuts in humanitarian aid and development cooperation by the German government. It aims to engage active representatives in parliament, politicians and decision makers to create a public network of supporters to defend this budget.

The campaign included the development of a hashtag, a strong key visual, the design and implementation of an expressive website as well as the creation of promotional material for social networks that can be downloaded directly from the website. 


Engaging influential politicians through the website to achieve, together with their help, the reduction of budget cuts by the German government.

Digital Campaign