Branding a coalition for child rights activists
terre des hommes Deutschland
coalition brand, content architecture, SEO strategy, website design
Together with terre des hommes Germany, IKONUM has rebranded a coalition for child rights organizations.
With bright colors, yet the serious and grounded tone this issue requires, we created a corporate identity that appeals to both governmental organizations and children. Through several interactive workshops, we worked with the coalition partners to develop a brand that unifies their viewpoints and philosophies. Now CERI can stand as a cohesive association and fight in a new guise for its ultimate goal: to put children’s rights at the center of environmental decision-making and secure a safe, green future for them.